Creation Of A New Collection: Reich FW 2019

Creation Of A New Collection: Reich FW 2019

When it comes to creating a new collection, my inspiration comes from lyrics, scenery, sounds, art, emotions, travel, exploration. I collect inspiration for months. Then, as a team, we sit together and talk through all our tiny love affairs with the world and how it influences our work. Then we start to sketch out our story and see where it naturally moves to. 

This is my favorite part of the design process. The beginning. 

For Reich FW 2019 I was inspired by Led Zeppelin “Someone told me there’s a girl out there with love in her eyes and flowers in hair.” I was inspired by sunsets, the ocean and love. 

Our creative and production team play a huge role in this process. Our company President, Samantha, directs both the design and production. I come along for the ride!

When we think of the kind of buyer we design for, we think about who our client is. How she is moving forward and how we can move with her. Wearability was a key theme for Reich FW 2019.

The photoshoot is such a fun process when it comes to launching a new collection. We choose a model based on whose energy we're drawn to. Styling is always rockstar vibes. This shoot in particular was fun for me because everyone was super connected and vibing together. The energy is always my favorite thing about shooting a new collection. 

Thank you to my amazing team for another successful launch! This collection is very special and we are so proud of it. I love every piece, but if I had to choose a favorite it is definitely The Finley

Which is your favorite? Shop the collection today on!

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